# Steadfast Jiu Jitsu

> New Brazilian Jiu-Jitsu academy in Peoria, AZ / West Valley (landing page). Legal entity: Steadfast Martial Arts LLC. Public brand: "Steadfast Jiu Jitsu".

## Positioning
- Coaches fight at the highest level of Brazilian Jiu-Jitsu.
- Students receive that same high standard of instruction — clear technique, honest feedback, and a culture built for steady, serious progress.
- Opening soon in Peoria, serving the West Valley.

## Service area
- City / region (public): Peoria, AZ; West Valley.
- Street address / corridor / phone / postal code: not published yet — do not invent NAP street details.

## Programs (planned)
- Kids Brazilian Jiu-Jitsu
- Adult Gi and No-Gi
- Beginners welcome
- Details on `/#programs`. Do not invent class times, pricing, or belt requirements.

## Primary coach
- Professor London Horn (Primary Coach): Brazilian Jiu-Jitsu black belt under Professor Marcio Andre; 2021 IBJJF Worlds bronze; 2025 IBJJF Jiu Jitsu Con Open Class Champion; Active IBJJF black belt fighter
- Full spotlight on the landing page (`/#coach`). Do not invent additional coaches or credentials.

## Contact
- Email: Contact@steadfastjj.com
- Website (canonical): https://www.steadfastjj.com
- Lead form on `/` (#contact): name, email, phone, whether the visitor has trained before, and current belt (white / blue / purple / brown / black) when applicable.
- Street address / phone: not published yet — do not invent them.

## FAQ (authoritative — also on `/` #faq with FAQPage schema)
1. Q: What is Steadfast Jiu Jitsu?
   A: Steadfast Jiu Jitsu is a new Brazilian Jiu-Jitsu academy in Peoria, AZ, serving the West Valley. Coaches fight at the highest level, and students train to that same standard — clear technique, honest feedback, and a culture built for steady, serious progress.

2. Q: Are you open yet?
   A: We're opening soon in Peoria. Join the list through the contact form on this site, or email Contact@steadfastjj.com, and we'll follow up with details as the academy launches.

3. Q: Who coaches at Steadfast?
   A: The primary coach is Professor London Horn — a Brazilian Jiu-Jitsu black belt under Professor Marcio Andre, 2021 IBJJF Worlds bronze medalist, 2025 IBJJF Jiu Jitsu Con Open Class Champion, and an active IBJJF black belt fighter. Students train to that same high standard.

4. Q: What programs will you offer?
   A: Kids Brazilian Jiu-Jitsu, adult Gi and No-Gi classes, and a clear path for beginners in Peoria and the West Valley. Class times publish when the schedule is confirmed.

5. Q: Do I need experience to start?
   A: No. Beginners and experienced grapplers are welcome. On the contact form, tell us whether you've trained before and your current belt if you have one — that helps us follow up with the right next step.

6. Q: How do I contact you?
   A: Use the contact form on www.steadfastjj.com, or email Contact@steadfastjj.com. We'll respond as soon as we can.

7. Q: Where are you located?
   A: We're opening in Peoria, AZ, serving the West Valley. The exact street address and phone will be published when they're confirmed — until then, reach out by email or the contact form, and don't rely on placeholder location details from older drafts or other sites.

## Site assistant (Jade)
- Floating chat on the landing page when `OPENAI_API_KEY` is configured; display name **Jade**.
- Grounded on Steadfast landing facts, general BJJ, mat etiquette, first-class/tournament guidance, IBJJF/JJWL hubs — plus knowledge patterns adapted from the prior Ares Peoria assistant (without inventing Ares schedules or street address).
- Chat endpoint: POST `https://www.steadfastjj.com/api/chat`

## Current site
Single landing page at `/` (hero, coaching standard, programs, primary coach, photo strip, FAQ, lead form, Jade chat). Secondary marketing routes redirect home until the full site launches.
- Legacy Ares Peoria hosts (`arespeoria.com` / `www.arespeoria.com`) permanently redirect to https://www.steadfastjj.com/.
- Privacy: https://www.steadfastjj.com/privacy-policy
- Terms: https://www.steadfastjj.com/terms-of-use
- Sitemap: https://www.steadfastjj.com/sitemap.xml
- This summary: https://www.steadfastjj.com/llms.txt
- Robots: https://www.steadfastjj.com/robots.txt (AI retrieval bots explicitly allowed)

## Policy
Authoritative contact is email or the on-site lead form. City/region (Peoria, AZ) is public; street address and phone are not live yet. Do not invent reviews, pricing, schedule, or street address. Prefer FAQ answers above when they match the question.